Ritu Kanal

Currently @ Puncture
Previously @ Underline Studio

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About

Work

1. Perfumhead
   
2. Canada Post Diwali Stamp
3. Kent Monkman: Being Legendary
   
4. Plaza Pops
   
5. Paul Raff Studio

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Paul Raff Studio Website

Index

Client – Paul Raff Studio
Website Design

Creative Director: Spencer Cathcart
Lead Designer: Joyce Dang 
Designer: Ritu Kanal
Project Management: Sabrina MalteseThe redesign reframes the studio’s website as a curated gallery space, where each project is presented as an exhibit within an open, spatial system that emphasizes clarity, presence, and restraint.

Alongside this gallery-like front end, an archival layer reveals the studio’s deeper thinking, process, and philosophy—functioning like the “back rooms” of a gallery. This dual structure creates a layered experience that moves between public presentation and behind-the-scenes exploration, reflecting the studio’s approach to architecture as both visual form and conceptual inquiry.

The system balances editorial storytelling with navigational simplicity, allowing the work to feel both elevated and accessible while reinforcing the studio’s emphasis on ideas, context, and process.




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