Projects

Perfumhead
Brand & Packaging Design

Perfumehead is a Los Angeles–based luxury fragrance brand developed from concept through launch. Inspired by the culture and character of Los Angeles, the brand debuted with a collection of nine fragrances created in collaboration with master French perfumers.

The visual identity draws from the typography of the iconic Chateau Marmont, with letterforms that subtly diffuse across space to reference the movement of fragrance through air. Working across brand strategy, visual identity, packaging, and art direction, the project established a cohesive brand world that balances luxury, craftsmanship, and contemporary culture.
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Canada Post Diwali 2025 Stamp
Stamp Design & Illustration

Commissioned by Canada Post, this stamp celebrates Diwali, one of the most widely observed festivals in India and around the world. The design draws inspiration from vernacular Indian typography and the tradition of rangoli—intricate, temporary artworks created during Diwali celebrations. At the heart of the stamp is an original illustrated rangoli pattern, developed to capture the vibrancy, craftsmanship, and cultural significance of the festival while translating these traditions into a contemporary visual form.
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Project Kent Monkman: Being Legendary
Book Design

Kent Monkman: Being Legendary is a publication designed for the landmark exhibition at the Royal Ontario Museum featuring new work by Kent Monkman. Guided by Indigenous worldviews, historical narratives, and Monkman's distinctive storytelling, the book serves as an extension of the exhibition's challenge to conventional colonial narratives and collecting practices.

The design intentionally engages with and subverts traditional publishing conventions. Set in Scotch Roman—a typeface originating during a period of intense colonial intervention in Canada—the typography is reinterpreted through unconventional compositions, pairings, and pacing. Metallic and fluorescent inks introduce moments of contrast and disruption, creating a visual dialogue between historical publishing traditions and Monkman's contemporary counter-narratives. The result is a publication that reflects the artist's ability to challenge established structures while embracing complexity, playfulness, and transformation.
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Plaza Pops
Brand & Data Visualization Design

A brand evolution designed to support plazaPOPS’ next phase as a city-wide public space incubator. Drawing inspiration from the bold grids and modularity of pylon signage, this refreshed new system nods to the commercial streetscapes where plazaPOPS operates. A flexible grid, bold typography, and accessible colour palette balances playful expression with clarity for complex information, forming the backbone of plazaPOPS’ toolkit, research report, and exhibition.
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Paul Raff Studio
Website Design

The redesign reframes the the architecture studio’s website as a curated gallery space, where each project is presented as an exhibit within an open, spatial system that emphasizes clarity, presence, and restraint.

Alongside this gallery-like front end, an archival layer reveals the studio’s deeper thinking, process, and philosophy—functioning like the “back rooms” of a gallery. This dual structure creates a layered experience that moves between public presentation and behind-the-scenes exploration, reflecting the studio’s approach to architecture as both visual form and conceptual inquiry.

The system balances editorial storytelling with navigational simplicity, allowing the work to feel both elevated and accessible while reinforcing the studio’s emphasis on ideas, context, and process.
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Archive

Monique Mercure Stamp

Wille O’Ree Stamp

L’amour Mere
Branding & Packaging

Brampton Entrepreneur Center
Branding