Plaza Pops
Client – Plaza Pops
Brand & Data Visualization Design
Creative Director: Spencer Catchart
Designers: Laura Pitt, Ritu Kanal
Production Management: Sabrina Maltese
A brand evolution designed to support plazaPOPS’ next phase as a city-wide public space incubator. Drawing inspiration from the bold grids and modularity of pylon signage, this refreshed new system nods to the commercial streetscapes where plazaPOPS operates. A flexible grid, bold typography, and accessible colour palette balances playful expression with clarity for complex information, forming the backbone of plazaPOPS’ toolkit, research report, and exhibition.
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