Perfumehead
Client – Perfumehead
Brand & Packaging Design
Creative Directors: Fidel Peña, Claire Dawson
Designers: Claire Dawson, Brittany Waldner, Ritu Kanal
Production Management: Wali Mahmud
Photography: Paul Weeks, Luis Mora, Daniel EhrenworthPerfumehead is a Los Angeles–based luxury fragrance brand developed from concept through launch. Inspired by the culture and character of Los Angeles, the brand debuted with a collection of nine fragrances created in collaboration with master French perfumers.
The visual identity draws from the typography of the iconic Chateau Marmont, with letterforms that subtly diffuse across space to reference the movement of fragrance through air. Working across brand strategy, visual identity, packaging, and art direction, the project established a cohesive brand world that balances luxury, craftsmanship, and contemporary culture.
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